John Smith, who has just returned to New York from a vacation in Puerto Rico, had a bad experience about being greeted without order of priority in the largest department in the capital. Are people in there really not organized, as John said?
In fact, John’s occurrence is a vivid example of a communication breakdown due to a misunderstanding and unawareness of the culture nonverbal behavior patterns. In John’s case, he could not “speak” the nonverbal language of Puerto Rico, even though he had the language ability of Spanish; he misunderstood the Puerto Rico culture’s perception of time: polychromic concept of time which is totally different from North American culture: Time is structured in monochromic segments.
Person’s business or social behavior neither is inefficient nor intended to irritate others, but simply owing to the different culture structuring and distinct meanings of time in intercultural communications.
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