2009年4月16日

Articles in Common Wealth

I read the Common Wealth 418(天下雜誌) this afternoon. I found that there were some articles connecting with our essay, successful business. These articles talked about the ability of doing market research. When a company pays more attention to the market research, it can understand what clients need and adjust the direction of its business. Take Accer and Asus for example. Asus is the first company that produce small notebooks, EeePC, and Accer is its competitor. Accer was good at market research, however; Asus is not. Therefore, Accer became the first place of selling notebooks.
Another article was about the general manager of Google in Taiwan. He pointed that users in Taiwan should not limit themselves to ".tw" website. I think he is right. I usually search infomation in traditional Chinese because I'm lazy to read English ones. After reading it, I noticed that if I want to be a person with a global perspective, I should try to look more information. It will take lots of time for me to be used to read all English information but I know it is good for me and I should give a try.

2 則留言:

iris 提到...

I agree with you that we need to get more information and broaden our perspective. Reading articles in business magazines can be a good start. But I'm confused with the successful marketing example you mentioned. As far as I'm concerned and from the articles I read, EeePC is quite successful now, and I believe that ASUS must have done some marketing research so that they knew there would be such need in the market thus they promoted this small notebook. So I don't quite follow the logic that you said " Accer was good at market research, however; Asus is not. Therefore, Accer became the first place of selling notebooks."
Perhaps you can elaborate on this more.

小乖 提到...

Yeah, I also read this article. I deeply agree with the general menager of Google's point of view. Although, I still have difficult reading some English websites, but it actually trains our reading ability and even broadens our lookpoint.
I love to read Common Welth magazine, cuz it always gives me another side to think and helps me find more knowledge I have never know.